Finding Identity in the Canons


Picture of a video of grandfather telling family stories on a TV screen
Fig. 1. Picture of W2 telling stories on video


The video is ten or eleven years old. Dad has set up the camera so that Grandpa is clearly the focus. He is off-center, to the left side of the frame, and he is not the only one on camera. Behind him sits Mom, and to the right is Aunt Betty, but they are clearly not the subject of the video. Their attention is on Grandpa as he tells his stories, which he does in his laid-back way, Arizona drawl like something out of a Western. He punctuates his points with his hands and (on occasion) his cane. Dad took this video knowing that he might not get many more chances to get Grandpa’s stories recorded.

My paternal grandfather Wayne Weech (he sometimes signed his name W2) died in 2010 from complications due to prostate cancer. He lived with the cancer for several years before he finally succumbed, and in that time, my father made a point to bring the video camera to capture my grandfather’s stories, of which there are many. My grandfather was always good at telling the stories, and his children didn’t want them to be lost, in particular because of the way that they consider these stories to be a part of their family identity.

What is it about the rhetorical presentation of these stories that links them so closely to both the identity of my grandfather and the identity of my family? I am particularly interested in looking at how this question intersects with digital rhetoric: how do the canons, and in particular the canons as mediated through digital means (such as digitized family archives) shape family identity? In this post, I begin to examine connections between the canons and identity. I will look briefly at all five canons here, though my final aims will eventually center on memory and delivery, two canons that I think are intrinsically linked to family storytelling and archiving. In pursuing this question and using my own family history as a study within it, I take up what Wendy Sharer (2008) suggests when she encourages researchers to not disregard “the rhetorical practices of family members and friends” or to place the critical examination of those practices “beyond the boundaries of valid research” (p. 55).1 I find my own family stories fascinating, and they make up part of my own identity, but I also see them as an instance of something larger at work, and I hope to find some insight into what that “something larger” really is and how it functions. I don’t pretend that I will find all of the answers (or even most of them). 


The Five Canons of Rhetoric
Fig. 2. The Canons


Invention

In the past few decades, invention as a canon has been examined within contexts of social construction, and tying invention to identity is a logical extension of this examination. In her historical overview of invention, Janice Lauer (2004) describes the inclusion of questions of social context in invention. She discusses Bizzell’s inclusion of both “cognitive and social factors” in invention and LeFevre’s discussion of invention as a “dialectical process” where speaker, audience, and context act together (p. 100). Krista Ratcliffe (1999) introduces the concept of rhetorical listening to the process of invention, a process by which, she indicates, individuals “situate themselves” among discourse in a performative act that promotes “understanding of self and other,” responsibility among power relationships, locating similarities and differences, and accentuating “cultural logics” within which such similarities and differences function (p. 204). Invention here is a social act, and as a social act, it positions itself within/out the speaker, acknowledging the speaker’s relational position to audience and context. Invention, when viewed in this way, grows out of identity. Individuals invent in ways that are connected to their backgrounds, including cultural, racial, gender, and family backgrounds.


Arrangement and Style

Arrangement and style are also easily tied to identity, and both are frequently revisited by rhetoricians. While memory and delivery in particular have traditionally had a spoken-word element to them, arrangement and style can easily be adapted and discussed in terms of writing. Prior (et. al., 2007) notes that rhetorical discussions in (at the very least) the first half of the twentieth century focused almost entirely on these two canons. A crucial element of arrangement is the establishment of a speaker’s authority. Speakers must craft their arguments in ways that employ ethical appeals that make them more trustworthy and reliable in the eyes of their audiences. While a speaker can do this unethically (pun intended), fabricating a persona in order to deceive an audience, I would argue that to do this effectively, the speaker should draw on their true background, knowledge, and experiences. Similarly, while style has in the past often been consigned to the Strunk-and-White grammar-centric usage of the term, recent examination of the term has done much to expand it to what could include elements of identity. I do not mean to disparage the importance of one’s artful use of grammar and mechanics as a key aspect of style, but as Ray (2015) has noted, style can and should be determined by such varied components as genre, language, and even the voice of the speaker (p. 139). The standard “academic” style emphasized in English classes is but one of many possible styles dependent on varying rhetorical situations. The situation determines the style, and the situation is made up of individuals of different backgrounds whose identities influence both how discourse is crafted as well as how it is understood.


Memory

With the canon of memory, the question of how the canons influence identity (and family identity in particular) becomes murkier, if only because memory itself as a canon has only recently been resurrected as an area of study according to Kittle Autry and Kelly (2012) in their introduction to the “ArchiTEXTure” issue of Enculturation. They note that in the digital age, a text lives beyond its initial “inception and reception,” and considering a text’s sustainability (in other words, how people will remember it) is an important question. This particular issue of Enculturation is interesting in that it includes proceedings of the 2012 Computers & Writing Conference, of which one of the keynote speakers was Anne Wysocki, whose address, Kittle Autry and Kelly explain, was particularly focused on memory, but due to technical issues, is not included. A review of Wysocki’s keynote (Smith, 2012) describes Wysocki’s description of how with the proliferation of technologies—from the printing press on through modern digital technologies—memory has shifted from the Classical notion of carrying all public culture to emphasizing individual “experiences and perceptions.” Memory is distinctly individual and tied to the self.

Memory can also be tied to archival work. Gesa Kirsch and Liz Rohan (2008) describe the value that archival work has in connecting individuals to community and cultural memory and the ways in which such research can “resurrect the memory of historical actors” (p. 6). A full section of Kirsch and Rohan’s book focuses on voices that have historically been oppressed or silenced in some way, its chapters addressing how archival work gets at rediscovering memories and voices that have previously been silenced. These memories together make up cultures, families, individuals. On a smaller level, Jody Shipka (2012) has written about the question of what gets archived at all, tying this to memory in her ongoing project of collecting artifacts and archives of individuals who might otherwise be forgotten. From both a cultural, a family, and an individual standpoint, then, memory is distinctly tied to what is remembered and how it is remembered, including those stories that are seen as foundational to that culture, family, and individual. The archive, then, is a rhetorical act of remembering.


Delivery

Delivery, the last of the canons, is similar to earlier canons in that it can easily be connected to an individual’s identity. In the classical sense, delivery is the “how” of what is said, usually referring to how speakers stand, what intonation they use, what gestures they make, and so forth (Prior et. al., 2007, p. 4). Prior suggests that with the proliferation of digital technology the very term “delivery” could be replaced with the term “mediation” in that technical texts allow for “detours, delegations, and hybrids”:

What mediations, what kinds of detours, might delivery of a text involve? Do we write a text to be read silently, read aloud (as a speech), recorded on a DVD, or performed by various groups of actors on a stage? What typeface do we use? What color? Do we deliver the document on paper, on the screen, or in some other medium? If on paper, by mail or by hand? If by hand, do we do it ourselves or do we have someone else do it? Do we synchronize the delivery with some other event? Or perhaps we deliver it (think espionage; think, like Erving Goffman, 1974, of the stratagems of con artists) by allowing others to find it in another place. Do we need to deliver the text first to an intermediary (editor, publisher, boss) for review to get it out to a public of some size? Or do we want the text to be distributed in encrypted formats to a small select distribution list? Or do we divide up the delivery of the message so that the chances of illicit use are limited? (Think about systems to deliver the authorization codes for nuclear weapons.) As these questions begin to suggest, delivery seems to encompass two related but distinct types of issues: mediation and distribution. (p. 6-7)

Delivery, then is complicated in a digital environment because of the myriad of options that exist for actually delivering discourse. With all these options comes an opportunity for delivery to be influenced by and influence identity. In his discussion on “recovering” delivery, James Porter (2009) lists five areas in particular in which digital technology enables and invites a closer examination of delivery. Porter describes the first of these five areas, “Body/Identity,” as “concerning online representations of the body,” including “gestures, voice, dress, and image, and questions of identity and performance and online representations of race, class, gender, sexual orientation, and ethnicity” (p. 208).


It All Comes Back to Family

All five canons, then, can be tied to identity, family or otherwise. I am particularly interested in memory and delivery and how the way in which we remember my grandfather’s stories and the digital ways in which we continue to deliver those stories to each other continues to build and reinforce those identities. With this rhetorical base, I now can move on to examine our archives themselves and see how they elaborate and complicate these ideas.



I want to conclude by briefly discussing the question “How is this Computers and Writing?” I wonder if it isn’t something that could be just as easily included in some other category of Rhetoric and Composition. Is this project specifically suited for C&W? I could take the easy argument that in some way, Computers and Writing is as broad a field as Rhetoric and Composition itself and encompasses many of the same elements.


Cluster map of Computers and Writing
Fig. 3. My overview of C&W as drawn on a white board in class

However, I want to challenge myself and not necessarily take the easy route. And so, first, I fully intend to ultimately make this a multimodal project, including video and image together in a way that I could not do in a standard essay. Second, I intend to focus on my family’s digital archive. It helps that my grandfather passed away in 2010, so I cannot dial him up and ask him to tell the story again. All we have left of his stories are our memories and the videos. Incidentally, my initial inquiries to my parents about these videos set them on a project of their own, taking old videotapes and converting them to DVD to share with family. My work has already impacted the archive and its delivery.


Picture of a Facebook post showing a newly digitized video
Fig. 4. Newly archived family video on Facebook





1 I should mention that where possible, I have tried to use Open Access sources. Since this project is about my family, they should have a right to be able to read it if they choose. I think I have been largely successful; however, there are some significant disciplinary sources such as Porter or Ratcliffe whose ideas do tie in even though they are not Open Access. As this project develops, I plan on developing more strategies for how to work those types of sources into my own project.



References

Kirsch, G., & Rohan, L. (2008). Beyond the archives: Research as a lived process. Carbondale: Southern Illinois University Press. Retrieved from http://site.ebrary.com/id/10695253

Kittle Autry, M., & Kelly, A. R. (2012). Introduction to the special issue: Computers & Writing 2012, ArchiTEXTure. Enculturation, 14. Retrieved from http://enculturation.net/architexture-introduction#1

Lauer, J. M. (2004). Invention in rhetoric and composition. West Lafayette, Ind. : [Fort Collins, Colo.]: Parlor Press ; WAC Clearinghouse.

Porter, J. E. (2009). Recovering delivery for digital rhetoric. Computers and Composition, 26(4), 207–224. https://doi.org/10.1016/j.compcom.2009.09.004

Prior, P., Solberg, J., Berry, P., Bellwoar, H., Chewning, B., Lunsford, K. J., … Walker, J. (2007). Remediating the canons. Kairos, 11(3). Retrieved from http://technorhetoric.net/11.3/binder.html?topoi/prior-et-al/index.html

Ratcliffe, K. (1999). Rhetorical listening: A trope for interpretive invention and a “code of cross-cultural conduct.” College Composition and Communication, 51(2), 195–224. https://doi.org/10.2307/359039

Ray, B. (2015). Style: An introduction to history, theory, research, and pedagogy. Anderson, South Carolina: Parlor Press.

Sharer, W. B. (2008). Traces of the familiar: Family archives as primary source material. In G. Kirsch & L. Rohan (Eds.), Beyond the archives: Research as a lived process (pp. 47–55). Carbondale: Southern Illinois University Press. Retrieved from http://site.ebrary.com/id/10695253

Shipka, J. (2012). To preserve, digitize, and project: On the process of composing other people’s lives. Enculturation, 14. Retrieved from http://enculturation.net/preserve-digitize-project

Smith, C. (2012, June). Review of keynote ~ Anne Frances Wysocki, “Grounding spaces for recollecting.” Retrieved March 12, 2019, from http://www.digitalrhetoriccollaborative.org/2012/06/11/keynote-anne-frances-wysocki-grounding-spaces-for-recollecting/





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